Narwal is a full-service public relations agency located in the heart of Switzerland's Crypto Valley with a focus on blockchain and fintech projects. As a young joint venture between Crypto Valley pioneer Lakeside Partners and furrerhugi, a leading communications agency, Narwal combines the spirit of an early adopter with more than 15 years of experience in communications and entrepreneurship.

We help build unicorns!

About Narwal

In ancient mythology, the narwhal (German: Narwal) was believed to be the reincarnation of the unicorn. In today's world, Narwal helps start-ups become unicorns.

A few years ago, the city of Zug, Switzerland, began to evolve from a leading financial centre to a technological hub known worldwide for blockchain and crypto projects, and has now come to be referred to as the Crypto Valley. One of the first to see the full potential of this transformation was early-stage investment company Lakeside Partners. Over the years, Lakeside Partners has established itself as a key player in the Crypto Valley, supporting countless start-ups on their way to success. The company has used its knowledge and extensive network to help develop the local cryptosphere and has launched a number of recurring events such as the Blockchain Summit conference and the Blockchain Competition. As more and more companies decided to enter the Crypto Valley, Lakeside Partners founded Crypto Valley Labs, a co-working space offering a range of services and amenities for the worldwide blockchain and crypto community.

In 2018, Lakeside Partners teamed up with furrerhugi, Switzerland's second-largest PR agency and leading public affairs company with more than 10 years of experience, to found Narwal. furrerhugi is leading the project office of «Blockchain Taskforce», a broad-based initiative by the Swiss federal government, regional authorities and key players in the private sector to guide Switzerland towards becoming a crypto nation.

With a full-service offer for both crypto start-ups and advanced blockchain projects, Narwal is the one-stop shop for communications in the Crypto Valley.


Mathias Ruch

Founder and Managing Partner of Lakeside Partners

Lorenz Furrer

Founder and Managing Partner of furrerhugi

Pascal Ihle

Strategy & Media Relations

Matthias Halbeis

Strategy & Media Relations

Andreas Hugi

Reputation & Crisis Management

Viviane Müller

Social Media Management, Consultant

Patrick Blaser

Community Management, Monitoring & Analytics

Dominic Tschupp

Social Media Strategy

Sascha Hähni

Strategy & Corporate Communication

Simon Gemperli

Content & Storytelling

Norina Frey

Public Affairs


Communications strategies

Community communications

Brand development


Design thinking

Media and influencer relations

Online marketing

Social media strategies and community management

Monitoring and analytics

Public affairs

Reputation and crisis management

Investor roadshows and Events

The Narwal Approach

Our goal is to work with you as closely as possible to achieve the best results together. This is why we offer full transparency and provide you access to the Narwal Knowledge Library from the very first day of our collaboration.

Get in touch with us to learn more about our approach.





Contact Narwal

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